About Our Brand
VALUE is a trusted home appliance brand owned by AL DAR Corporation and manufactured with precision in China. We provide reliable, efficient, and affordable appliances that meet the needs of modern households and businesses.
From refrigerators and washing machines to air conditioners and kitchen essentials, every product is engineered for performance, durability, and peace of mind. Backed by strict quality standards and a commitment to innovation, VALUE combines global expertise with local trust.
More than just appliances, we deliver confidence, comfort, and long-term value. This is VALUE—where quality meets affordability.
Distributors & Partners
As the brand owner and exclusive distributor of VALUE appliances, AL DAR Corporation takes pride in building strong, long-term partnerships. We are currently expanding our global presence and are open to granting exclusive distribution and agency rights across markets in Africa and the Middle East.
Our commitment is to work hand-in-hand with trusted partners, providing them with the support, resources, and competitive advantages needed to succeed. Together, we aim to bring VALUE’s quality, reliability, and affordability to households and businesses worldwide.
Our Edge in the Market
- Energy Efficiency – Save power, reduce costs, and protect the environment.
- Durable Performance – Built to last with strict international quality standards.
- Modern Design – Sleek, stylish appliances that fit every home and business.
- User-Friendly Technology – Easy-to-use controls for a seamless experience.
- Affordable Quality – Premium standards made accessible for everyone.
- Global Expertise, Local Trust – Designed with international know-how and regional reliability.
VALUE — Making Life Easy for Your Clients
VALUE offers a wide range of home appliances tailored to meet the unique needs of your clients. Whether it’s specialized features, specific designs, or scalable solutions, our products are crafted to help you deliver exceptional value and satisfaction to every customer.
Partner Benefits
Becoming a VALUE partner means gaining more than a product line — it means unlocking a strategic advantage in your market.
✔ Exclusive Rights – Secure your market with exclusive distribution & agency agreements.
✔ Brand Strength – Benefit from VALUE’s trusted name in quality & affordability.
✔ Marketing Power – Ready-to-use promotional materials and product catalogs.
✔ Ongoing Training – Product knowledge, updates, and technical support.
✔ Reliable Supply Chain – Strong logistics and consistent availability and on-time delivery to meet demand.
✔ Dedicated Partnership Team – A partnership team committed to Ongoing support to ensure mutual growth and success.







